They operate outside the regular retail market. As a result, virtually all of their sales revenue comes from the federal Treasury, through the WIC program. WIC-only stores stock only WIC food items and serve only WIC customers. Although WIC-only stores currently are concentrated in a handful of states, they account for about 40 percent of WIC food voucher redemptions in California and more than nine percent of WIC food voucher redemptions nationwide, and their share of WIC food sales has been growing at a substantial rate. If left unchecked, however, a growing phenomenon in the WIC program - the spread of “WIC-only stores” - could compromise this cost-containment success and drive up WIC food costs significantly. Food prices have risen by 28 percent over the last ten years while WIC food costs have grown by only 18 percent. Over the past decade, the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) has successfully leveraged market forces to contain program costs.
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